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Email Footer Generator (Unsubscribe Link + Address)

Enter your business name, postal address and unsubscribe link, and get a footer you can paste into any email: email-safe HTML or plain text, with a live preview and a CAN-SPAM checklist that ticks as you go.

Your details

A street address, a PO box registered with the USPS, or a registered private mailbox.

Unsubscribe

A web address, an email address (we add the "Unsubscribe" subject), or your email platform's unsubscribe merge tag, kept exactly as typed.

Wording

Social and website links (optional)

Style

Runs 100% in your browser. Nothing you type is uploaded or saved.

PreviewLive
CAN-SPAM checklist
  • Sender is namedSo people know who the email is from.
  • Valid physical postal addressRequired by CAN-SPAM in every commercial email.
  • A way to opt outAn unsubscribe link or a return email address.
  • Opt-out is clearly worded"Unsubscribe" or "Stop these emails", not "click here".
  • Easy to read (contrast 4.5:1 or more)Clear and conspicuous, and readable for people with low vision.
  • Says why they're getting itGood practice, not a legal requirement.

Also on you, not the footer: honor opt-outs within 10 business days, keep the link working for at least 30 days after you send, don't charge a fee or ask for more than an email address, and label the email as an ad if it is one.

About the List-Unsubscribe header

Gmail and Yahoo also ask bulk senders for one-click unsubscribe, which works through two email headers, not the footer:

List-Unsubscribe: <https://example.com/unsubscribe/opaquepart>
List-Unsubscribe-Post: List-Unsubscribe=One-Click

Your sending platform sets these; a footer can't. Google applies its rules to senders of more than 5,000 messages a day to Gmail accounts, and both Google and Yahoo still want a clearly visible unsubscribe link in the body too, which is what this footer gives you. Check your headers with the email header analyzer, and read unsubscribe footer examples and rules on EmailNa for the full picture.

What CAN-SPAM asks for

From the FTC's CAN-SPAM compliance guide, which says the law "covers all commercial messages", including business-to-business email:

  • "a clear and conspicuous explanation of how the recipient can opt out", by a return email address or another easy internet-based way;
  • "your valid physical postal address": a street address, a USPS-registered PO box, or a registered private mailbox;
  • opt-outs honored "within 10 business days", with the opt-out working "for at least 30 days after you send";
  • no fee, and no personal information beyond an email address to unsubscribe;
  • a clear notice that the email is an advertisement, if it is one.

The FTC says each email that breaks the law can cost up to $53,088. This tool is not legal advice.

How it works

  1. Fill in your details. The preview, the HTML and the plain text update as you type.
  2. Email-safe HTML. The footer is one table with inline styles and Arial, the layout every email app handles the same way. No images, so nothing disappears when images are blocked.
  3. Safe links only. Web addresses, email addresses (as a mailto link with the subject "Unsubscribe") or a merge tag like the ones email platforms use. Anything else is left out and flagged.
  4. Contrast check. The text and link colors are tested against the background with the WCAG formula. WCAG asks for at least 4.5:1 for normal-size text.
  5. Copy or download. Paste the HTML into your platform's HTML block or template, and the plain text into the plain-text version.

Sources

Related free tools

Related guides on EmailNa

Every marketing email needs a footer that says who sent it, where you are and how to stop the emails. This tool builds one from your details as email-safe HTML and plain text, with a live preview and a checklist of the CAN-SPAM basics that ticks as you fill it in.

Benefits

  • The legal basics in one placeSender name, postal address and a clear opt-out, checked as you type.
  • Email-safe codeOne table, inline styles, no images: it holds up in Gmail, Outlook and Apple Mail.
  • HTML and plain textBoth versions, with the same address and unsubscribe link.
  • ReadableA contrast check against the WCAG 4.5:1 guideline.
  • Works with any platformUse a real link, an email address or your platform's unsubscribe merge tag.
  • PrivateRuns in your browser. Nothing is uploaded or saved.

Who it is for

  • A small business sending a newsletter from a basic email tool.
  • Anyone hand-coding an HTML email template.
  • Nonprofits, clubs and churches that email supporters.
  • B2B senders, since CAN-SPAM has no business-to-business exception.

How to use it

  1. Enter your business name, postal address and unsubscribe link.
  2. Add a preferences link, a reason line and social links if you like.
  3. Pick colors and alignment, and check the contrast note.
  4. Press Copy HTML or Copy plain text and paste it into your email.

Your privacy

The footer is built by code running in your browser. Nothing you type is sent to ListaFix or stored, not even in your browser.

Frequently asked questions

What should an email footer include?

Your business name, your valid physical postal address and a clear way to unsubscribe. Many senders add a line saying why the person is getting the email, a preferences link and a few social links.

Is an unsubscribe link required by law?

CAN-SPAM requires a clear and conspicuous way to opt out of commercial email, which can be a link or a return email address. Gmail and Yahoo also require bulk senders to show a visible unsubscribe link in the body.

Can I use a PO box in my email footer?

Yes. The FTC accepts a post office box registered with the U.S. Postal Service or a private mailbox registered with a commercial mail receiving agency, as well as a street address.

Does this add one-click unsubscribe for Gmail and Yahoo?

No. One-click unsubscribe uses the List-Unsubscribe and List-Unsubscribe-Post email headers, which your sending platform sets. The footer gives you the visible unsubscribe link both companies also ask for.

Can I use my email platform's unsubscribe merge tag?

Yes. Paste the merge tag into the unsubscribe field and it is kept exactly as typed, so your platform fills in each person's link when it sends.

Is anything I type saved?

No. The tool runs in your browser and doesn't store or send what you type. Copy or download your footer before you close the page.